Satire: I woke up this morning to news that Stephen Ross — CEO of the company that owns SoulCycle and Equinox — will be hosting a huge fundraiser for the re-election of Donald Trump. What am I going to do about it? I’m protesting everything, starting with SoulCycle and Equinox.
Marissa Cassar, a front desk employee at the Stanford Shopping Center SoulCycle, says she notices “a good amount of students, especially Stanford students” coming into the cycling studio.
At the time, Hurlbutt thought her future was already clear: apply to business school and ready herself for the daily conversations with startup founders and venture capitalists. After graduating Stanford with a B.A. in history and a M.A. in communications, a sudden career switch from finance to SoulCycle instructor wasn’t in line with Hurlbutt’s original plan.
I pull open one of two towering glass doors and step into the SoulCycle studio at 3:43 p.m., assuming that I will need a few extra minutes to complete my first-timer waivers and to get acclimated to the magnetic cycling machines before my 4 p.m. class. Several tank top-clad girls welcome me at the front…