Contrary to other areas of entrepreneurship, having first-mover advantage is not actually that important. Gosselin explained that a company with more capital and experience with the distribution channels could easily replicate a promising startup product before the new company even has a chance to become successful. Instead, all three panelists emphasized the importance of developing a unique and genuine brand.
The phrase “Silicon Valley” conjures up images of Facebook and Google and technology startups. But within the culture of programmers and bankers and venture capitalists lies a less publicized group: food entrepreneurs.