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You don’t have to think all ads should promote realism or a certain body standard. But we should all agree that participating in a world of fiction – body parts that don’t exist – should at the very least necessitate FTC oversight, the kind of oversight it neglected to take on in 2011 or 2014 when it merely proposed laws advocating more research.
How, then, can we prevent other species from meeting Lonesome George’s fate? For many of the 11,500 species listed as endangered (or critically endangered) by the IUCN, it may already be too late. Lonesome George, perhaps, would recommend a conservative course: slow and steady, taking each step with caution, steering well clear of that invisible line.