Microsoft’s own investors think that the writing is on the wall and want the company to kill its Xbox, Bing and Surface divisions, essentially completing the transformation of the company into a pure enterprise service provider. But last Wednesday, Microsoft received a much needed boost to its public image as a tech innovator when it announced the HoloLens. Essentially it is a true augmented reality visor that renders 3D graphics directly into your field of vision.
Representatives from the student group People for Animal Welfare (PAW) and the youth wing of the national organization People for the Ethical Treatment of Animals (PETA2) held an event called “I, Chicken” that brought students the opportunity to simulate being a chicken. Samantha Neuber ’16, an organizer for the event, estimated about 30 people did…
In a tech industry where the word “innovation” is growing stale and most startup ideas are closer to micro-optimizations and slight improvements in efficiency than actually disruption, the long-awaited coming of immersive virtual reality is, more than mobile apps and food delivery services, the most promising candidate to give rise to the next Google.
It is entirely likely that the analysts are right and Microsoft bought Minecraft just for the short-term goal of shoring up its mobile and gaming platforms. But in either case, the ball is now in Microsoft’s court and it should take full advantage of its new acquisition.
I was participating in a virtual-reality demo called the “pit world” at Stanford’s Virtual Human Interaction Lab on the fourth floor of McClatchy Hall in the Main Quad.