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Got herd?

Launched in 2013, Yik Yak has become a humorous and opinionated center of communication on college campuses. And while the Stanford Yak stream may be more cleverly worded than say, the Cal one, it still speaks to the insecurity and desire for validation pervasive in our social media-heavy existence. I know it seems extreme to load this much power into an app that people use casually, but the truth of the matter is that we begin to formulate a divergent identity every time we Yak something we wouldn’t say, or post a picture that doesn’t represent who we are.