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Spelfogel: No more #Pac12AfterDark

Oct. 11, 2014: The first widespread use of #Pac12AfterDark occurs on Twitter in reference to USC’s upset of then-No. 10 Arizona, in a game that kicked off at 7:30 p.m. From that day forward, the hashtag has been used hundreds of thousands of times across Twitter. And like the term’s use in 140 character messages, it has also come to symbolize the conference's push for later and later starting games. Thus far this season, six of seven of Stanford’s games are scheduled to start at 6 p.m. or later, like the Cardinal’s post-7 p.m. start at Utah this past weekend.
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