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An insider’s look at the San Francisco International Film Festival

Noah Cowan, who recently assumed his new role as executive director of the San Francisco Film Society (SFFS), opened the San Francisco International Film Festival (SFIFF) press conference on Tuesday morning by discussing his excitement at becoming involved with the Bay Area film scene. After stepping down as artistic director for the Toronto International Film Festival, where he spent over 10 years, Cowan said that he is ready to take on and embrace the Bay Area’s film and arts culture.