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Adopt a Small Business with Stanford Daily advertising

Dear readers, 

Amid all the turmoil wrought by the COVID-19 pandemic, we at The Daily are offering a new way for you to use our platform to support local businesses. Your favorite hidden coffee spot on Cal Ave? That ice cream shop you and your S.O. visited on your first date in downtown Palo Alto? “Adopt a Small Business” is a way for you to help support those local businesses AND local journalism by donating advertising space to your favorite Bay Area small businesses. 

As more and more places open up, it’s important to get the word out. Help your favorite local spots let customers know they’re open by purchasing highly discounted advertising for them in The Stanford Daily!

How it works:

Simply purchase any number of “Adopt a Small Business” packages below, and you’ll be taken to PayPal where you can submit your payment. We will contact you so you can let us know which business(es) to support, and we will then contact the business(es) on your behalf to work out all the advertising logistics.

$75 package
Total value: $150 (50% off) Receive 10,000 website impressions (a.k.a. views of a web advertisement) for a small business of your choosing!


$150 package
Total value: $375 (60% off) Receive 25,000 website impressions (a.k.a. views of a web advertisement) for a small business of your choosing!


$350 package
Total value: $1,000 (65% off) Receive 40,000 website impressions (a.k.a. views of a web advertisement) AND 2 ads at the bottom of our email digest for a small business of your choosing!


$500 package
Total value: $1,600 (70% off) Receive 50,000 website impressions (a.k.a. views of a web advertisement) AND 1 ad in the middle of our email digest for a small business of your choosing!


$1,000 package
Total value: $4,000 (75% off) Receive 100,000 website impressions (a.k.a. views of a web advertisement) AND 2 ads at the top of our email digest for a small business of your choosing!


Total: $



The impact you’ll have:

Regardless of which package you choose, you’ll be helping a local business reach a massive audience of Stanford and Bay Area affiliates:

  • Our website attracts more than 300,000 unique monthly visitors and more than 450,000 monthly page views!
  • Our email digest reaches more than 40,000 Stanford subscribers (undergraduates, graduate students, faculty, staff, alumni) and averages a 30% open rate, compared to the media industry average of 23%! 

P.S. We owe a massive thank-you to our friends at Gambit in New Orleans for this amazing program idea. If you live in the New Orleans area and are interested in donating ad space to a local business there, visit the Gambit site at https://www.nola.com/gambit/commit_change/adopt_a_small_business/.

Legal Disclaimer:

Please note that participation in The Daily's "Adopt a Small Business" program does not constitute a charitable donation and does not qualify for a tax deduction. 

All recipients of donated advertisement under the "Adopt a Small Business" program shall have all authority concerning the design and approve all ads subject to the consent of The Stanford Daily Publishing Corporation and shall be considered the Advertiser. If a recipient closes prior to the finalization of the advertisement and in accordance with timelines normally applicable to advertisements with The Stanford Daily Publishing Corporation, then the donor may select a new recipient. At no time does the donation and acceptance of such an ad grant the donor any authority, ownership, or create any other legal relationship other than that of a donor and recipient. The Stanford Daily Publishing Corporation does not make any representations regarding the tax ramifications of the transaction and shall not be responsible for any tax liabilities incurred as a result of participation in this transaction. Both donors and recipients should consult legal advice concerning this matter.