Parking and Transportation Services
Stanford’s Bicycle Program, in conjunction with the Department of Public Safety, is working to improve traffic control and congestion on campus by installing bike-specific stop signs and riding guidelines on the roads. Two recent bicycle-related accidents, however, contribute to this existing call for increased focus on biker safety and responsibility, according to those involved.
While helmet usage is far from becoming the norm, the accounts provided by students such as Lindsay and the efforts of P&TS and the SUDPS may be beginning to take effect.
“I’ve been on campus on and off since 1985, and I’ve never seen this much attention being paid to promoting helmet wearing,” Yisrael said. “I’m hoping that we are reaching a ‘critical mass.’”
Beginning March 1, the Stanford Marguerite shuttle system will undergo extensive changes intended to improve efficiency for its riders, make better use of its budget and decrease its environmental impact. Every line, except the Ardenwood Express and Menlo Park routes, will have adjusted times, stops or routes.
The reluctance of Stanford students to wear bike helmets is not a new issue. It is raised every year, and people continue to wonder why such an intelligent and informed community resists this common safety practice. Bike helmets are made available, alarming statistics are publicized and many helmet promotion efforts are undertaken, usually with limited effectiveness. The strategy of persuading students and decreasing the burden of using a helmet is not getting the job done. But members of the Parking and Transportation Services (P&TS) Bicycle Program have realized this and taken the right approach by developing a new program, one based on community norms, shared goals and positive peer pressure.