One could argue that an informal tone is natural for such a blog host. But 10 years ago — before the word blog entered our vocabulary — we might have called WordPress.com a web publishing service, in which case its business would have sounded a lot fancier. It seems the Internet is casual because we have made it that way.
A week ago, I had an experience that raised fresh questions for me about the digitally interconnected nature of the Stanford campus. One of my classes required some collaboration for a group project, and the night before an assignment was due, one of my peers proposed that we all meet to discuss logistics — but via Gchat, not in person.
In this case, the efficient bustle of an ant colony, her specific field of interest, mirrors her work, something that includes writing two books, conducting five research projects, raising two children and fulfilling obligations as a university professor.