Stanford has sold its initial allocation of 31,000 tickets for January’s Rose Bowl matchup with Wisconsin in close to 24 hours, the school announced Tuesday afternoon, and continues to sell while securing additional tickets for the game. Student tickets have yet to go on sale; they will be available online starting Wednesday morning at 9 a.m. PST, but are expected to sell out very quickly. According to a tweet from Associate Athletic Director Kevin Blue, “no ticket buyer will be turned away” at this time.
After selling through the school’s early allotment, “we have secured the ability to continue to sell tickets and meet the demand of every Stanford fan that is seeking to buy tickets,” said Director of Football Administration Mike Eubanks. “It is in the great interest of the University and the Athletic Department to have as many students be able to go and have the Rose Bowl experience.”
Plenty of demand for tickets is already being seen on the secondary market. Stubhub.com lists numerous club-level seats at the Rose Bowl for upwards of $1,400, with the cheapest listings in the upper end zone at $150 per ticket – the stadium seats 92,452.
The return of Stanford to the Rose Bowl as the Pac-12 champion for the first time since losing to the Badgers on New Year’s Day in 2000 and the resurgence of Stanford football in general has led to extremely high demand for tickets.
As is the custom with nearly all bowl games, each participating school is given an allotment of tickets that they are responsible for selling. This year the figure for both Wisconsin and Stanford was somewhere around 31,000.
Although Stanford has not actually sold 31,000 tickets yet, anticipated demand for student tickets as well as tickets reserved for season ticket holders pushed the Cardinal over the top and necessitated the school to ask the Rose Bowl for more seats to sell.
The deadline for existing Stanford Athletics ticket holders to submit deferred bowl applications online is still Thursday, Dec. 6, at noon PST.
It is still unknown how many additional tickets remain for the game, but Senior Associate Athletic Director Earl Koberlein tweeted that “Stanford has arranged for more tickets from Rose Bowl and is continuing to sell.”
Criticized in national circles for having a reputation as being a poor traveling team in terms of fan attendance at bowl games and on the road, Stanford continues to prove that the stereotype is undeserved. The Cardinal sold out its allotment to last year’s Fiesta Bowl, outsold Virginia Tech two years ago at the Orange Bowl and OU three years ago at the Sun Bowl.
Wisconsin hast yet to announce that it has sold its allotment, and Oregon publicly announced today that it has not yet sold out its 17,500 allotment of tickets for the Ducks’ Fiesta Bowl matchup with Kansas State.